Social networks

Social Network Services are social structures in which content is created by users for users. This phenomenon appeared in the Web 2.0 boom and has become the most successful platform for social exchanges in recent years.

Through Social Network Services, people have the opportunity to create a representation of theirselves, often through a profile using social links, and a variety of additional services. They have the ability to share information and interact with other users with similar interests through a series of applications.

This global exposure with segmented information makes social networks an ideal medium for brand positioning, not just at the internet marketing level, but also at the web positioning level, because it allows the company to have direct contact with the potential or actual customers, increasing credibility and therefore improving the ROI on the web.

In the same way that users can find people with similar interests as themselves,  companies can also reach  potential customers in an easy, quick and efficient way. Using this tool, companies can also track and have a control over their campaigns.

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