Email Marketing

E-Mail Marketing, as its name implies, is the use of e-mail with promotional purposes, developed within the marketing strategy of the company. It is used to inform current and/or potential customers about services or products and promotions, as well as to enhance confidence in the company by offering support, providing updates and product features, etc.

Email Marketing is a powerful and economic tool with which a company can send personalized messages promoting products or services. Email Marketing allows companies to stay in contact with clients, increasing the brand’s perceived value and  customer loyalty. With well-targeted strategies a company has a greater chance of being competitive in their market for a prolonged period of time. These kinds of campaigns are also very important, because within a short time, they can give companies a full statistical analysis, with information about the opening of sent emails, about which links were used by the user, and about user registration and buying behavior. Based on these figures, more accurate measures can be applied for future campaigns.